Our Perspective

There is a lot of content being published about the changes taking place in b2c and b2b advertising. Because your time is valuable, and we spend a lot of time and effort to stay on top of this, here is our perspective:

Advertising, over the last 100 years, has been based on an interruption model. With all the new media technologies, advertising is shifting to an engagement model, where the customer has contact with your brand through many different touch points. Each of the brand touch points represents an opportunity to establish one-to-one dialogue with that customer interested in purchasing your product or service.

Typically in business-to-business advertising, this one-to-one dialog touches different audiences for different lengths of time, depending on the complexity of the sales cycle.

We get this, and we plan accordingly to engage the customer and influencer throughout the pre-to-post purchase sales cycle.