About: Corporate Revitalization Partners, LLC focused on distressed company situations that require operational as well as financial restructuring.

Situation: CRP, LLC was an upstart firm with a scrappy corporate structure competing with established pin striped suites in the turnaround industry.

Results: CRP, LLC engaged BAM to lead its branding program. From the start, we knew we had to give CRP a visual point of differentiation that clearly defined the firm’s value proposition and brand personality.