About: Evonik Foams is the exclusive manufacturer of SOLIMIDE® polyimide foam and SOLCOUSTIC® duct liner.
Situation: BAM has a long association with the SOLIMIDE brand and has played an instrumental part in brand marketing to the aviation, marine and transportation business segments. In 2008, Evonik Foams acquired the SOLCOUSTIC product line to expand their product portfolio in the commercial construction business segment.
Results: Working within global branding guidelines, BAM developed an integrated marketing approach using owned, earned and bought media channels for advertising, web optimization, link building, promotion and direct mail.
Situation: BAM has a long association with the SOLIMIDE brand and has played an instrumental part in brand marketing to the aviation, marine and transportation business segments. In 2008, Evonik Foams acquired the SOLCOUSTIC product line to expand their product portfolio in the commercial construction business segment.
Results: Working within global branding guidelines, BAM developed an integrated marketing approach using owned, earned and bought media channels for advertising, web optimization, link building, promotion and direct mail.
