About: Metro Financial was a factoring company that provided access-to-asset based, nontraditional financing for manufacturing and service companies.

Situation: Metro Financial needed to up their marketing game. Their efforts had been inconsistent and lacked continuity. BAM took the lead for brand revitalization, providing a complete visual makeover for Metro Financial’s corporate identity and bringing strategic discipline to their print/online advertising, web site and promotional efforts.

Results: Their revitalized marketing efforts were noticed by a large New York financial firm, which purchased Metro Financial and promptly fired BAM. Lesson learned – sometimes you can do a great job and still get fired.