About: Aerospace Optics manufactures VIVISUN® LED lighted pushbutton switches and indicators for avionic, airframe and military applications.
Situation: Aerospace Optics approached BAM in early 2000 with a perception problem. They made a great product but had an undesirable company reputation. We counseled them to direct their branding efforts on VIVISUN’s technology advantage while at the same time working to improve their customer support program. The advice was solid and they decided to keep us around.
Results: Today, Aerospace Optics entrusts BAM with global branding and public relations responsibility for VIVISUN LED switches.
Situation: Aerospace Optics approached BAM in early 2000 with a perception problem. They made a great product but had an undesirable company reputation. We counseled them to direct their branding efforts on VIVISUN’s technology advantage while at the same time working to improve their customer support program. The advice was solid and they decided to keep us around.
Results: Today, Aerospace Optics entrusts BAM with global branding and public relations responsibility for VIVISUN LED switches.
